![]() ![]() Are there any tools you use for retargeting?.What are some sources you frequently use in order to pick up information on your target market audience?.What resources would you suggest to a novel start-up wanting to sell online and narrow down their market?.Where did the idea of using correlation tables for Facebook advertising come from, and how did you use that as a way to dial in your audience?.What was a time where you felt Facebook advertising really hit home for your business?.What have you noticed as a huge marketing strength for yourself, and what are your thoughts on marketing within your company?.How have you been able to take advantage of outsourcing the fulfillment of product orders?.Have you wanted to expand your product line?.When it comes to e-commerce, is your platform providing the tools you think you need?.Is Syphon Sound’s website hosted on a specific platform?.Do you think there’s any underlying benefit to selling out?.Were there products similar to yours when you were developing it?.Was there an “aha!” moment that spurred you to expand into motocross, in addition to snowboarding?. ![]() How did you resolve your first product’s issue when it came to customers?.What was the issue in quality of audio after you put your first product out, and how did you resolve that issue?.What advice would you give to an entrepreneur looking to have a product manufactured in another country?.After completing research and development, how did you find a supplier for your first product?.What step came after landing your first investment?.What did you discuss in the initial conversation with your first investor?.After participating in business competitions, what kind of feedback were you receiving? What convinced the judges to look more into your idea?.What were some elements you came across in the evolution of your business idea?.Some good luck with investors and years of research and development later, Syphon Sound is thriving. After 3 business competitions, he finally decided to pursue his idea intermingling these passions while being able to listen to his favorite music with comfort and ease. Kyle grew up snowboarding throughout junior high and high school. Syphon Sound is an audio company that came to fruition in 2011 and specializes in motocross and snowboarding sound technology. In this episode, we speak with Kyle Rawson, the founder of SyphonSound. ![]()
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